Here at Loaded Dice we talk a lot about how to get and use data and speed up processes. We don’t often talk about why organisations gather data and the opportunities that might be missed when they do.
Some organisations gather and hold data in ‘silos’ meaning limited access to the wider organisation, restricting usefulness or focusing on just one aspect of what the data is saying. Thinking about data differently means you can get more out of a unique and hard-worked-for resource, as well as keeping you on the right side of regulations.
So, here are our five ideas of how you might start to think about supercharging your data and statistics:
1. Data and statistics reinforce corporate communications and help develop positions. A picture still tells a thousand words, so using charts, infographics and statistics not only makes for a clearer message, it creates a better user experience.
2. When data is presented in huge tables it’s hard to navigate and overwhelming. Most users won’t be data experts, so guide your users and highlight the key data you want to expose, and use interaction so it’s easy to drill down into the detail. With a bit of imagination and design flair, there’s loads of ways you can visualise data (read our previous post on data visualisation).
3. Using your data internally to spot trends and identify opportunities means you’ll be able to improve performance; whether that’s in sales, strategy or operations. Use what you know and let your teams in on the action, you’ll be surprised at what might be exposed.
4. Social media loves a stat, so presenting your key data in a chart and using it as part of your campaigns can vastly improve interest. You can track which stats really get traction and easily trawl your database to re-purpose and re-post your messages.
5. Last but not least (and we’ve already alluded to this in the introduction) holding data in a centralised database rather than in silos means that you are less likely to fall foul of data protection regulations. With the new General Data Protection Rules coming into force next spring, having a grip on your organisational data may not supercharge it, but ignoring it could be a costly mistake (read our previous post on General Data Protection Regulation (GDPR)).
By getting your data managed in structure software and removing resource heavy administrative tasks and manual processes, you can divert saved resource to supercharging your data and finding new ways of using it to an advantage.